Services
Senior digital ownership, in the dose you need.
For consumer brands and late-stage scale-ups where digital drives the revenue, but nobody senior owns it end to end. I step in, take the seat, and leave a team that can run it without me.
Ways to work
Choose your dose.
Microdose
Digital audit
Interviews, a data deep-dive and an industry scan. You get the five levers that will move your P&L, ranked by impact and effort.
From €5k
Daily dose · most taken
Fractional CDO
A seat at your leadership table. I own eCom, marketplaces and marketing, and run the team and agencies against clear numbers.
From €2.5k a week · ongoing
Intensive care
Interim & programmes
Cover for an empty seat, or full ownership of one programme: a replatforming, a marketplace launch, a new operating model.
Scoped per mandate
What I take on
Six things I'm usually hired to fix.
Strategy & roadmap
A digital vision the board signs and the team understands, with a roadmap and a business case behind it.
Co-built Glanbia's 5-year D2C vision with McKinsey.
Operating model & team
Who owns what, in-house or agency, and how decisions get made. Then hiring, coaching and restructuring to match.
One model for 16 brands at Accell Group.
Performance marketing
Paid media, SEO, affiliates and partnerships, run on clean data and a budget split you can defend.
+40% budget effectiveness at BESTSELLER.
CRM, lifecycle & loyalty
Segmentation, journeys and loyalty mechanics that turn first orders into repeat customers.
€1M+ a year from lifecycle at Body&Fit.
eCom platforms & marketplaces
Replatformings, D2C launches and marketplace expansion, delivered without losing revenue on the way.
12 webshops in under 12 months.
P&L, data & MarTech
Reporting you trust, a MarTech stack that pays for itself and short-term wins alongside long-term bets.
A marketing data warehouse in under 3 months.
How it starts
From first call to handover.
01
Intro call
30 minutes. You tell me what's stuck, I tell you honestly whether I'm the right person.
02
Diagnosis
A short audit of data, team and channels, so we agree on the problem before solving it.
03
Plan with numbers
Priorities, owners and targets the leadership team signs off.
04
Ownership, then handover
I run it until it runs without me: team, roadmap and operating model in place.
Fit
Is this for you?
A good fit
Consumer brands and scale-ups with real digital revenue at stake
A leadership team that wants ownership, not another slide deck
A gap at the top: an empty CDO seat, a stalled programme or a new market
Probably not
One-off campaign execution
Extra hands for the to-do list, without a seat at the table
Advice without the mandate to act on it
Next step
Tell me what's stuck.
I reply personally within a working day, with an honest view on whether I can help and the fastest way to start.