Services
Senior digital ownership, at the level you need.
For consumer brands and late-stage scale-ups where digital drives the revenue, but nobody senior owns it end to end. I step in, take the seat, and leave a team that can run it without me.
Ways to work
The right amount of digitalholic.
A first look
Digital audit
Interviews, a data deep-dive and an industry scan. You get the five levers that will move your P&L, ranked by impact and effort.
From €5,000
A seat at the table · most chosen
Fractional CDO
A seat at your leadership table. I own eCom, marketplaces and marketing, and run the team and agencies against clear numbers.
From €2,500 a week · ongoing
Full ownership
Interim & programmes
Cover for an empty seat, or full ownership of one programme: a replatforming, a marketplace launch, a new operating model.
Scoped per mandate
What I take on
Six things I’m usually hired to fix.
Strategy & roadmap
A digital vision the board signs and the team understands, with a roadmap and a business case behind it.
5-year D2C vision at Glanbia.
Operating model & restructuring
Who owns what, in-house or agency, and how decisions get made. Then the restructuring to match: roles, reporting lines, agency set-up and the governance that keeps it running.
One model for 16 brands at Accell.
Team leadership
Clear goals, honest feedback and coaching that turn a group of specialists into one high-performing team: aligned on priorities, motivated by the numbers and trusted to own them.
BESTSELLER team rebuilt in year one.
Digital marketing
Paid media, SEO, CRM, lifecycle and loyalty run as one engine, on clean data and the right MarTech: win the right customers, then turn first orders into loyal members who come back.
+40% budget effectiveness, BESTSELLER.
eCom product management
A product vision and roadmap for site, app and marketplaces, prioritised on customer insight and data, then shipped with tech, UX and the business in one rhythm.
Zero-loss replatforming at ASICS.
P&L management
Your digital business, run end to end on your own eCom and on marketplaces: commercial targets, pricing and promotions, trading and assortment, and the operational excellence that protects the margin.
2x marketplace growth at Alpine.
How it starts
From first call to handover.
01
Your message
You tell me what's stuck. I reply personally, with an honest view on whether I'm the right person.
02
Diagnosis
A short audit of data, team and channels, so we agree on the problem before solving it.
03
Plan with numbers
Priorities, owners and targets the leadership team signs off.
04
Ownership, then handover
I run it until it runs without me: team, roadmap and operating model in place.
Fit
Is this for you?
A good fit
Consumer brands and scale-ups with real digital revenue at stake
A leadership team that wants ownership, not another slide deck
A gap at the top: an empty CDO seat, a stalled programme or a new market
Probably not
One-off campaign execution
Extra hands for the to-do list, without a seat at the table
Advice without the mandate to act on it
Next step
Tell me what's stuck.
I reply personally, with an honest view on whether I can help and the fastest way to start.